Hospitality And Hotel Administration

 Front Office Management 6th SEM, Chapter 1 YIELD MANAGEMENT Includes Syllabus, Concept and Importance, Applicability, Measuring Yield, Tactics, YM Software and Team THE CONCEPT OF YIELD MANAGEMENT: Yield management, or revenue management, is the process by which sales of a limited quantity of goods, such as hotel rooms, airline seats, apartment leasing, rental cars, or etc. are managed in order to maximize profits. Successful yield management focuses on selling the product in such a manner that is timely, price competitive, and directed towards the right subset of customers An economic concept first posited by Dr. Matt H. Keller, and first used by the airline industries beginning in the 1970s, yield management has evolved in more recent years as an important tool especially for the airline and hotel industries for staying economically competitive in otherwise saturated business playing fields. The basic concept of yield management is based in the economic principle of...